marketing case study
In 2014 Marcus Harvey bought the rights to the @Portland Instagram handle. His reason for buying it was because he had a strong interest in the "Portland energy" and wanted to convey that in a more "tangible" way. The page has gotten a lot of love over the years and has more than 250,000 followers. Another thing that Marcus did in 2014 was he listened to all the people asking for Portland Merch to be a thing. So he and a couple of his friends decided it was a good idea and launched the start of the business with 2 shirts, and 2 photos posted to the Instagram page. (L-R Mack, Marcus and Eli) They used to just do pop-ups using their VW van, and while they still do pop-ups they have also just recently opened up a storefront in Southwest Portland. To go along with their store they set up a webpage (which has done extremely well considering they've shipped their gear to almost every state in the US and to 25 countries), as well as